The Real Thing

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Scotch whisky will soon have something else in common with Champagne besides being one of my favorite beverages: It will have protected geographical status.

Like many other coveted products, Scotch whisky is often counterfeited. Fake Scotch whisky is estimated to cost the industry £500 million annually, approximately ten percent of  overall sales.

Old Map of Scotland 1650 Source: Virtual Hebrides

Old Map of Scotland 1650
Source: Virtual Hebrides

A new Spirit Drinks Verification Scheme will require “all businesses involved in any stage of the production of Scotch Whisky to register with Her Majesty’s Revenue & Customs (HMRC) by listing all their relevant sites within and outside Scotland, including distilleries, maturation facilities, blending and bottling plants. Bottlers of Scotch Whisky abroad will also be subject to controls.” (The Scotsman)

For the time being, this verification will only be required for Scotch whisky sold in the European Union, but will be extended to other unique UK beverages with a geographical origin, such as Somerset Cider Brandy and Irish Whiskey produced in Northern Ireland. But it wouldn’t surprise me if the certified Scotch label spread further.

Imitation may be the highest form of flattery, but in this case, it would be nice to know that you’re getting the real thing.

And to warm the end of this weekend like a dram of fine single malt Scotch, The Real Thing. Don’t watch if you can’t appreciate the rhythm and glamour that was the mid-1970s.

With thanks to Rachel MacNeill for alerting me to this story!

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